So, since it was 1999 and anything seemed possible at the time, Nick decided to quit his day job and start an online shoe retailer and was born! In July of 2009,, Inc. Although there were a lot of "mom and pop" stores selling shoes online, what was interesting to Nick was that there was no major online retailer that specialized in shoes. At home, Nick tried looking for his shoes online and was again unsuccessful. Nick spent the next hour in the mall, walking from store to store, and finally went home empty-handed and frustrated. Another store had the right color, but not the right size. One store had the right style, but not the right color. The year was 1999, and our founder Nick Swinmurn was walking around a mall in San Francisco looking for a pair of shoes.
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